Privacy Policy


Effective as of 23/06/2016

[WD-40 Company Ltd of Brick Close, Kiln Farm, Milton Keynes, MK11 3LJ with company registration number 01755958 (“WD-40 Company Ltd”], “we”, or “us”) operates this website (the “Website”). We take the privacy of those visiting the Website (“you”) very seriously. We are committed to complying with data protection legislation which regulates the processing of your personal information and grants you various rights in respect of this information.

This Privacy Statement (the “Statement”) applies to personal information we collect from visitors to the Website and to personal information we obtain when we offer services through the Website (the “Services”).

We provide this Statement because you have the right to know what information we collect about you, how it is protected and used, and the circumstances under which it may be disclosed. The term “User” refers to visitors to the Website and to those who use the Services.

You may only use our Services if you are over 16.

We reserve the right to modify this Statement at any time, so please review it frequently. If we make material changes to this Statement, we will notify you of this either by email, or by means of a notice on the Website; where necessary we will obtain your consent.

  1. Information We Collect
  2. How We Use Your Information
  3. Sharing and Disclosing Your Information
  4. Marketing Communications
  5. International Data Transfer
  6. Security
  7. Cookies
  8. Links to Other Sites
  9. Your Uploaded Content
  10. Your Rights
  11. How to Update Your Information
  12. Contact Information


  1. Information We Collect

This Statement explains how we use personal information that we collect from, or which is supplied to us by, Users of our Website. For further information on why and how your personal information is processed by us and with whom it may be shared, and to find out more about how long we keep your personal information, please click here.

When you contact us via the Website you may be asked to provide us with your personal information such as your name, company, title, phone number, email address and mailing address. In addition, if you wish to use our Services, or download certain information, you may be asked to provide certain additional information, such as your contact information, occupation, workplace, hobbies, interests, age, marital status, education, and information about your family.

Aggregated Data

We use data about Users to compile anonymous, aggregated statistics for operational and marketing purposes. Such purposes include benchmarking, determining appropriate levels of hardware, determining the numbers of employees that will be needed to provide the Services to our Users, and reporting numbers of Users that use the Services. This anonymous, aggregated data is not used in any way that can identify an individual User.

  1. How We Use Your Information

We use the information you provide to us to:

  1. respond to your queries;
  2. provide the Services to you;
  3. support your participation in competitions, surveys and offers; and
  4. contact you, with your consent, to further discuss your interest in our company, products and Services, and to send you information regarding our company (such as marketing promotions and events). This information is not shared with third parties for their own marketing use, unless you specifically authorise such sharing. If you want to stop receiving marketing materials from us, please tell us. Section 4 of this Statement explains how you can do this.

For further information on why and how your personal information is processed by us, please click here.

  1. Sharing and Disclosing Your Information

We may use personal information relating to you to customise the advertising and marketing messages you receive on the Website, or may work with outside companies to do so. Aggregated data that does not identify you may be shared with these companies so this customisation can be achieved. Anonymous click stream, number of page views calculated by pixel tags, and aggregated demographic information may also be shared with our advertisers and business partners.

We may also use data regarding your visit to the Website to perform statistical analysis in order to measure interest in, and use of, the various areas of the Website. We may share such information with relevant advertisers or external parties. We will, however, provide only aggregated data from these analyses to third parties, not specific Users’ data.

In certain circumstances, we will share personal information with third parties as further outlined below.

We may, in connection with the Website, use the services of third parties (i.e. technology consultants and CRM vendors), who may, in the course of providing services to us, be given access to the information you have provided to us. Each of these service providers is contractually obliged to provide services to us in a manner consistent with this Statement.

Our employees, agents and contractors must have a business reason to obtain access to your personal information. We may share your personal information with those who help us manage or provide the Services (e.g., message board administration, statistical analyses, data processing, and order fulfilment), or with outside contractors, agents or sponsors who help us with the administration, judging and prize fulfilment aspects of contests and promotions. These outside contractors or agents may only use your personal information to provide us with a specific service and not for any other purpose.

If, in the future, we wish to share your personal information with third parties acting other than as our agents or service providers, we will tell you about this and provide you with the opportunity to opt-out.

In the event that the business is sold or integrated with another business, your details will be disclosed to our advisers and any prospective purchaser’s adviser and will be passed to the new owners of the business.

Your personal information may be disclosed where disclosure is necessary in order for us to comply with a legal obligation or is otherwise necessary in order for us to protect our rights, the rights of our affiliated companies, the rights or safety of any individual or the public, and rights of our Users or any third party.

  1. Marketing Communications

From time to time, we would like to send you by email information about other similar WD-40 products or services which may be of interest to you (including, for example, newsletters and promotional communications). We will do this only if you agree and thereafter you may opt-out of receiving this information from us at any time.

You may opt-out of receiving this information by:

  • following the opt-out instructions included in each email communication we send you; or by
  • contacting us using the contact details at section 12 below.
  1. International Data Transfer

We do not transfer your personal information to countries outside the European Economic Area (the “EEA”), however, if this changes, we will tell you.

  1. Security

We have implemented reasonable technical and organisational measures designed to secure your personal information from accidental loss and from unauthorised access, use, alteration or disclosure.

We follow generally accepted industry standards to protect personal information submitted to us by Users, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

  1. Cookies

We use cookies to make the Website easier to use and more useful. When you visit the Website our servers send a cookie to your computer. By themselves, cookies do not personally identify you, but instead simply recognise the web browser you are using.

There are two types of cookies: session and persistent. Session cookies disappear from your computer when you close your web browser or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. If you have chosen to identify yourself to us then we use session cookies containing encrypted information to allow us to uniquely identify you.

We use persistent cookies that only we can read and use to identify browsers that have previously visited the Website. When Users provide us with identifiable information about themselves, a unique identifier is assigned to them. This unique identifier is associated with a persistent cookie that we place on the User’s web browser. We are very careful about the security and confidentiality of the information stored in persistent cookies. For example, we do not store account numbers or passwords in persistent cookies.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of the Website.

To find out more about cookies please visit: or see which contains further information about behavioural advertising and online privacy.

We use the following cookies:

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the Website and use its features. Without these cookies, services you have asked for, such as remembering your login details or shopping basket items, cannot be provided.

Performance Cookies

These cookies collect anonymous information on how people use our Website. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.

Functionality Cookies

These cookies remember choices you make such as the country you visit our Website from, language and search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Social Media Cookies

These cookies allow you to share what you’ve been doing on the Website on social media such as Facebook and Twitter. These cookies are not within our control. Please refer to the respective privacy policies for how their cookies work.

Log Files

As is true of most websites, we gather certain information automatically and store it in log files. This information does not identify individual Users. Log files include internet protocol (“IP”) addresses, browser type, internet service provider, referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyse trends, to administer the Website, to see how Users move around the Website, and to gather demographic information about our User base as a whole. We do not link this automatically-collected data to your personal information. We collect certain anonymous information from your visit to the Website via industry standard and commercially available web analytics solutions, including Omniture Web Analytics.

Clear Gifs (Web Beacons)

We use clear gifs (a.k.a. web beacons) that help us better manage content on the Website by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the full-stop at the end of this sentence. We do not link the information gathered by clear gifs to Users’ personal information. We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see section 4 below.

  1. Links to Other Sites

The Website contains links to other websites over which we have no control. We are not responsible for privacy policies or practices of other websites to which you choose to link from this site. We encourage you to review the privacy policies of those other websites so you can understand how they collect, use and share your information.

  1. Your Uploaded Content

You should be aware that if you upload comments, ideas or suggestions together with your name or initials to parts of the Website that can be viewed by other Users, or you provide this kind of information directly to us, we may use your comments, ideas, and suggestions, and your name, for our marketing purposes.

If you change your mind and no longer wish your information to be used in this way you should contact us using the contact details at section 12 below.

  1. Your Rights

If you wish to access your personal information you should contact us using the contact details at section 12 below and give sufficient information to enable you and your information to be identified. A fee may be chargeable.

You have the right to ask us to rectify, block, complete, and delete your personal information, to restrict its use. You also have the right to request further information about the processing of your data.

You also have the right to object to the processing of your personal information by us.

You can exercise the above rights by contacting us at any time using the contact details provided in section 12 below. There are exceptions to these rights; for example, access may be refused if this would breach the privacy rights of others.

You also have the right to make a complaint to the data protection supervisory authority or to seek a remedy through the courts if you believe that your rights have been breached.

You do not have to supply us with any personal information in order to visit the Website. If you use our Services we will ask you to supply us with information. When we ask you to supply us with information we will make it clear whether the information we are asking for must be supplied so that we can provide the services you wish to access and whether the supply of any information we ask for is optional.

If you no longer wish to receive any marketing communications from us, you should contact us using the contact details provided in section 12 below.

  1. How to Update Your Information

To change or update the information we hold and which relates to you please contact us, using the contact details at section 12.

  1. Contact Information

[WD-40 Company Ltd] is the data controller of your personal information. If you have any questions about this Statement, please contact us at the address or telephone number listed below.

WD-40 Company Ltd

Brick Close,

Kiln Farm,

Milton Keynes,

MK11 3LJ

Tel: +44 (0) 1908 555 400